See your Google Ads spend and live ticket sales side by side

Q: Is my marketing data protected in Showtool?

Yes. We only ask for read-only permissions. This means from Showtool you cannot manage your campaigns. Which also means one of your team members can also not accidentally modify or delete a campaign.

You're running Google Ads campaigns for your events. Your ticket sales live in your ticketeer's dashboard. With Showtool, you can finally have those two world's combined.

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Finally, your marketing effort and ticket results in one place.

With Showtool, you connect your marketing platforms once. Once set up, we'll collect and combine the correct marketing data with your ticket sales. Just like, you know, is done manually until now.

We'll put this in an easy-to-understand graph. See clicks, impressions and ticketsales in one graph. With Showtool, you can finally put some data to your gut feeling, without becoming too heavy to work with.

This way, you can also let us do the heavy lifting. The dashboard is predictable and easy to understand. Our customers love it, and we think you'll love it too!

The big plus of using Showtool

See Google Ads spend per show, not just per campaign
Actual ticket sales vs. Google-reported conversions in one row
Campaign and ad group breakdown per show
Combine multiple ticketeers and marketing integrations. No technical experience required!

How Showtool combines Google Ads campaigns with shows

Connect Google Ads

Authenticate via OAuth. Showtool only reads your campaign data: it cannot post or modify anything.

Connect your ticketing provider

Add a ticketing provider for automatic sync, or manually add ticket sales.

Connect campaigns to shows

In Showtool, attach each Google Ads campaign to the relevant show. It's easy and user friendly.

See the combined view

Your dashboard now shows daily ticket sales, ad clicks and impressions. Hover over a day to see the detailed view. No need to log into your marketing account again!

What you see in the dashboard

Showtool dashboard

Daily ticket sales, ad clicks or impressions
Clicks and impressions, grouped by ad campaign
Ticket sales: show per day or cumulative ticket sales
Combine all marketing platforms you want
Stacked barcharts to group Google Ads, Meta Ads, Reddit, TikTok and more

Shareable links

A password-protected link per event showing live ticket counts
Mobile-friendly: readable on any smartphone
No external login needed: just the link is enough
Link can expire automatically if you want to

Showtool vs. building this manually

Manual dashboard

Several days to build and connect the data sources
Breaks whenever Google Ads or your ticketing provider changes their API
Needs an active developer or data analyst to maintain
Sharing often not possible, you'll need to export
Historical data requires careful backfilling
No live ticket count sync without custom scripting

Showtool

Live in about 15 minutes: connect both integrations and you're done
We maintain the integrations, no worries on your side
No developer needed. Works out of the box.
Password-protected share links, no Google account required
Historical data imports on first sync
Combine multiple sources into one

Frequently asked questions

Does Showtool require a Google Ads account?

No. You can simply start by adding data manually. You don't even need a ticketing platform to begin with; you can just add ticket data manually. Of course; both the ticketing integrations and marketing integrations help you get up to speed fast.

Is my marketing data protected in Showtool?

Yes. We only ask for 'read-only' permissions. This means from Showtool you cannot manage your campaigns. Which also means one of your team members can also not accidentally modify or delete a campaign.

Can I see my marketing data per ad campaign?

Yes. Showtool will let you connect one or multiple ad campaigns to a Showtool show. This means you'll only see the data which makes sense.

Which metrics does Showtool sync?

We'll show clicks and impressions in Showtool. In our experience, that's the most important data our customers need, without becoming too overwhelming.

See Google Ads clicks & impressions next to your live ticket sales.

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