Everything you need to know about your show, finally in one place

Click on any show and get the full picture: ticket statistics in a clear graph, custom fields, linked ad campaigns, and comparison against other shows. No tabs, no spreadsheets.

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Live ticket sales, including the extras you've always wanted

Connect Ticketmaster, Weeztix, Paylogic, or CM.com and your live ticket data appears directly in the show panel. Sold tickets and capacity are down by ticket type, and updated automatically throughout the day.

Your team doesn't need to log in in the ticket provider any longer, and you can add all the valuable context which has no place in your ticket provider.

Tickets sold and remaining capacity per type
Works with Ticketmaster, Weeztix, Paylogic, CM.com, or manual imports.
Syncs automatically multiple times per day
Add extra context such as break even

See all ticketing integrations →

Show fields: one central hub for all info regarding a show

Think of Show Fields as columns in your spread sheet. Every show has information which otherwise end up in Excel sheets, todo apps, or even worse: people's heads.

Configure it yourself and add information like: marketing manager, budget, dates, or even a timeschedule.

Fields are visible to your whole team. No more "who's responsible for this one?" questions on Monday morning.

Unlimited custom Show fields per workspace
Text, number, date, and dropdown field types
Visible to your whole team in one click
Filterable and sortable in the list view

Connect marketing campaigns to your ticket sales.

Connect Meta Ads, Google Ads, TikTok Ads, or Reddit Ads and link each campaign to a specific show. Showtool pulls clicks and impressions into the show panel alongside your ticket sales. For the first time, you'll automatically see your marketing effort vs ticket sales in one view. We made sure the graphs are as clear and understandable as possible for you.

Impressions and clicks from Meta, Google, TikTok, and Reddit
See start & end dates in a clear barchart
See the totals without needing to filter

Compare shows: put some data to your gut feeling

Select as many shows as you like and compare them side by side. See how presale velocity differs between venues, how similar events performed last year, or which marketing channels drove the most tickets for comparable shows.

Useful for festivals with multiple editions, or tours through different cities.

Compare ticket sales across multiple shows
Data is matched until 'last day of ticket sales', so the data actually makes sense
Compare data from various ticket providers in one graph

Frequently asked questions

Can I add custom fields to a show?

Yes. Show fields are fully configurable per workspace. Add fields like marketing manager, budget, genre, stage, or any other field your team tracks. They will appear in every show's detail panel.

Can I link a Meta Ads campaign to a specific show?

Yes. Connect Meta Ads, Google Ads, TikTok Ads, or Reddit Ads and then tag each campaign to the relevant show. Showtool calculates impressions and clicks and shows it side by side to ticket sales

Can I compare shows from various ticket providers?

Yes. Once set up, you can go wild: comparing Ticketmaster shows to Weeztix shows? No problem at all.

Can I merge data from two ticket providers into one show?

Yes. Selling your regular tickets via Paylogic, but having some VIP tickets via Ticketmaster? With Showtool, you can load that in easily